FixAFeel
Services
Branding, Motion, AI
Tools
Midjourney, Kling, Hedra, ElevenLabs, ChatGPT, Blender, After Effects
Client
Personal Project
Year
2025
FixAFeel is a fictional brand I created as my final project for the AI for Creatives course. I imagined the product, its spin-offs, the brand identity, visual world and a full spot that blends irony, aesthetic play and social commentary. The result is a fake emotional spray that lets you "adjust" your feelings to match any social context, no matter how ridiculous.
This project was a playground to explore how artificial our emotional behaviour can become when shaped by social expectations, professional pressure or self-optimization culture. It’s not about fixing emotions, but about exposing how uncomfortable it can be to feel what doesn’t “fit”.
The spot was created using a mix of AI tools (Midjourney, Kling, Hedra, ElevenLabs, ChatGPT) and traditional production software (Blender, After Effects, Premiere, Photoshop). Everything, from the absurd testimonials to the fake subproducts like Ego Boost Deluxe or Mist of Leadership, was crafted to exaggerate and question this emotional “performance” we’ve normalised.
Humour was essential. Because sometimes the only way to talk about what’s real is to laugh at what’s not (yet!).
A full behind-the-scenes breakdown is coming soon in the Trust the Process blog.