Visual Designer
Branding, Motion & AI curious
/paula
/paula
Natal/
Natal/
/selected
projects/
I’m a visual designer shaped by storytelling, motion, and a deep love for meaningful projects
My path into design began through architecture and music: crafting 3D visualisations and designing posters, tickets, and visuals for concerts and festivals. Those early years were analogue, noisy, and full of energy. They taught me to design with emotion and instinct, long before screens and design systems came into play. And because everything was printed, they also sharpened my eye for detail; mistakes were often harder and slower to fix.
Moving into the digital space, I took on roles in marketing, branding, and product design for brands such as Vodafone, Tous, Zara, Carrefour, Philips, and Bosch. My work there focused on delivering a wide range of visual outputs across different formats and needs.
Later, I moved into the world of startups: a fast-paced, collaborative, and sometimes contradictory environment. My focus shifted to shaping and scaling identities from within. I learned what it truly means to sustain a brand over time: balancing vision with consistency, creativity with strategy, and design with usability.
These days, I’m exploring motion and how AI can open up new ways to create, feel, and understand what a brand is, and how it speaks to people, moving beyond the static and the expected.
On a personal note, if I were to describe myself in one sentence, I’d say I always aim to enjoy what I do. That probably comes from my curiosity; I love learning new things, and when something sparks my interest, I can’t help but dive deep into how it’s made.
If you want to know more about me or my projects, or just feel like chatting about something you've read here, now it's your move 😉
My path into design began through architecture and music: crafting 3D visualisations and designing posters, tickets, and visuals for concerts and festivals. Those early years were analogue, noisy, and full of energy. They taught me to design with emotion and instinct, long before screens and design systems came into play. And because everything was printed, they also sharpened my eye for detail; mistakes were often harder and slower to fix.
Moving into the digital space, I took on roles in marketing, branding, and product design for brands such as Vodafone, Tous, Zara, Carrefour, Philips, and Bosch. My work there focused on delivering a wide range of visual outputs across different formats and needs.
Later, I moved into the world of startups: a fast-paced, collaborative, and sometimes contradictory environment. My focus shifted to shaping and scaling identities from within. I learned what it truly means to sustain a brand over time: balancing vision with consistency, creativity with strategy, and design with usability.
These days, I’m exploring motion and how AI can open up new ways to create, feel, and understand what a brand is, and how it speaks to people, moving beyond the static and the expected.
On a personal note, if I were to describe myself in one sentence, I’d say I always aim to enjoy what I do. That probably comes from my curiosity; I love learning new things, and when something sparks my interest, I can’t help but dive deep into how it’s made.
If you want to know more about me or my projects, or just feel like chatting about something you've read here, now it's your move 😉
My path into design began through architecture and music: crafting 3D visualisations and designing posters, tickets, and visuals for concerts and festivals. Those early years were analogue, noisy, and full of energy. They taught me to design with emotion and instinct, long before screens and design systems came into play. And because everything was printed, they also sharpened my eye for detail; mistakes were often harder and slower to fix.
Moving into the digital space, I took on roles in marketing, branding, and product design for brands such as Vodafone, Tous, Zara, Carrefour, Philips, and Bosch. My work there focused on delivering a wide range of visual outputs across different formats and needs.
Later, I moved into the world of startups: a fast-paced, collaborative, and sometimes contradictory environment. My focus shifted to shaping and scaling identities from within. I learned what it truly means to sustain a brand over time: balancing vision with consistency, creativity with strategy, and design with usability.
These days, I’m exploring motion and how AI can open up new ways to create, feel, and understand what a brand is, and how it speaks to people, moving beyond the static and the expected.
On a personal note, if I were to describe myself in one sentence, I’d say I always aim to enjoy what I do. That probably comes from my curiosity; I love learning new things, and when something sparks my interest, I can’t help but dive deep into how it’s made.
If you want to know more about me or my projects, or just feel like chatting about something you've read here, now it's your move 😉